New at Heinen’s Better-For-You Products to Try in the New Year

5 January 2024

As we stride into the new year, there’s no better time to treat yourself – and your kitchen – to new finds from the grocery store. If wellness goals are on your mind, you’re in luck! Our experts have stocked our shelves with nutritious options for your fridge and pantry that are guaranteed to become must-haves in your routine.

Not sure where to start? Check out a few new item highlights that we’re most excited about.

VGood Nut-Free Butters

True to its name, VGood Nut-Free Butter is a safe, allergen-free peanut butter alternative that delivers authentic, joy-inducing taste.

The brand was created by Sally, a hard-working mom who wanted to send her kids into nut-free environments with healthy, delicious and simple lunches and snacks. Unlike traditional peanut-filled butters that can contain dairy and loads of sugar, VGood Butters are made of chickpeas to provide plant-based protein, fiber and iron, among other healthy nutrients. They’re super easy to spread and can go into many recipes, like a nut-free twist on a classic PB&J sandwich. Located in the Peanut Butter Aisle.

Available in Creamy Pea-Not Butter, Crunchy Pea-Not Butter and Hazel-Not Butter.

Check out Heinen’s full list of new item highlights here.